Businesses have had to adapt quickly this year as the Coronavirus pandemic of 2020 impacted all walks of life.
For many firms, one thing that became more important than ever was their website. It suddenly became the only real frontage to their business, the client or customers main touch point.
In some cases it became the only place that the business could sell from.
We all know how important a website is. It is your digital shop window, probably one of your most important assets and almost definitely the only part of your business that works 24/7. It doesn't take holidays, doesn't require a pension, and very rarely goes sick.
Wait a minute! Sometimes it does go sick, and when your website is unavailable, you will have lost a key communication and sales tool for your business, and it may take some time to repair.
Even back in 2018 an average of 30,000 websites were being hacked every day (source Sophos Security Threat Report) with hackers creating 300,000 new pieces of malware every day (source McAfee). We are pretty comfortable in telling you that these figures are almost certainly more in 2020.
So, ask yourself these questions:
Do you even know the answers to the above??
The reality is that websites go down for all sorts of reasons and our digital marketing team have outlined some of the key reasons why you should opt for a managed hosting solution for your website, and we feel that (amongst others) it really should include these benefits and features:
✔ Fast, dedicated Hosting
There are several reasons a visitor may click away from your website, but one of the key reasons is a slow loading website. Ensuring your site is hosted on dependable, quick hosting can be the difference between keeping a customer and losing them. Not only that, but Google now deems that loading speed is a ranking factor towards your site’s SEO.
✔ Website Security
Everyone needs security to keep things safe these days, from credit card numbers to office buildings to mobile phones. You’ve no doubt read the horror stories on the news or online about sites that have been compromised – this is a very real danger and happens regularly. Quality hosting and maintenance plans keep you as secure as possible and in the event of a security breach, should be able to provide a quick investigation, a fix and recommendations for further protection.
✔ Keeping Your Site Updated
As security changes, so do the plugins and themes you may have installed that power your website. These themes and plugins need updating regularly to ensure they not only work properly for your site, but also do not pose a security risk (those pesky hackers again). A managed hosting plan ensure your plugins and themes are kept up to date and that you know when and if there are any issues.
✔ Regular Backups
If you have a website, it is important that you have a regular backup service – if your website were to go down or be compromised, a backup of the site can save you lots of time and money.
Managed hosting plans offer a range of backup frequencies that suit you and your website.
✔ Peace Of Mind
Website hosting and maintenance plans are there to ensure that your website is one area of the business that you don’t have to worry about! If you are the worrying kind, then they are on hand to reassure you that all is well and that it is in safe hands. Your hosts can deal with keeping your website live, so you can concentrate on your business.
✔ Dealing With Humans!
When your site has issues, needs to be updated, or when you are contacting your host for updates to your site, you will want to speak to humans – not just an automated service or a team who need to get your query off their list as fast as possible. A good managed host will provide just that. And in our case, our humans are invested in your business, providing answers that you can trust and rely on.
The Takeaway
Behind every successful website is a quality website host. A host who looks after the important things whilst letting your team do what you do best. A host who delivers blazing-fast performance, free security certificates, rock-solid security, full backups, core updates and a lot lot more…
At Orca Online we provide world-class WordPress website hosting solutions jam-packed with features. If you would like to chat to our team then please give us a call, ping us an email, or complete our contact form and we’ll be happy to discuss your business and advise.
